How I Productized My Business... Twice
I’m Brian Casel. Here’s the story of how I transitioned out of freelancing.
A few years back, I made my living as a freelance web designer, selling my time for money and living project-to-project. Although I was comfortable, I knew I needed to transition to a product business if I was ever going to build a real business that can scale.
My first productized service actually started as a SaaS. It was a web design product for restaurants. Like most freelancers building software “on the side”, I struggled to gain traction.
Eventually, through many trials and errors, I figured out that what customers really value is the done-for-you service aspect. So I transformed my SaaS into a productized service, built systems and delegated all of the delivery to my team. This allowed me to sell the business for a 6-figure exit.
Then I went back to my playbook and launched my 2nd productized service business, a marketing company called Audience Ops. In less than it's first year, this business went from 0 to $25K in monthly recurring revenue (MRR).
The Productize course not only draws on lessons from my own work building two successful productized service businesses, but also the lessons from others who I continuously research and interview. There's nothing I enjoy doing more than talking shop with fellow freelancers who are turning the page and becoming business owners.