Break Free of Billable Hours.
Still freelancing and living project-to-project? Has your earning potential plateaued? Stuck wearing all the hats and doing everything yourself?
If you wish you'd never have to write a lengthy proposal again or take a client who doesn't value your work, then you're not alone.
In fact, every freelancer hits these challenges at some point in their career. Even raising your rates and chasing after bigger fish won't get you where you need to go.
Maybe it’s time for a promotion.
But self-employed web workers like us don't have a boss we can butter up to give us that corner office with the higher salary. We're on our own.
So in order to truly level up in your career, and gain that freedom you've been chasing all these years, then you'll need to promote yourself.
That starts with making your transition from Freelancer to Business Owner.
Frank the Freelancer
Frank makes money by the hour, or sometimes by the project.
Frank owns nothing more than his time.
Frank is stuck answering to "clients from hell"
Frank is spread too thin, wearing too many hats.
Beth the Business Owner
Beth’s business pays her, even on her days off.
Beth owns an asset that grows in value.
Beth’s focused on building a business, not chasing unpaid invoices.
Beth’s business runs itself, so she can focus on the big picture.
OK... That all sounds great.
But right now, you’re paying the bills with client work. The time you spend with your family occupies whatever free time you have left. How will you ever make it happen when the cards are stacked against you?
Take The Path of Least Resistance
You can gamble your late-night weekend hours on an unproven idea for an app. Or you can take the pragmatic approach to building a scalable business:
A productized service.
It’s your best opportunity to level up. A productized service involves little risk, low barrier to entry, and a proven path to scalability. You’re simply converting something you already do into a value-added service that can scale.
What is a Productized Service?
From your customer’s perspective, a productized service offers a specialized "done for you" solution with a compelling value proposition, packaged at a set price and scope.
From the founder’s perspective (that’s you), a productized service is one that runs systematically, and continues to produce and grow with or without your direct involvement.
A productized service is your alternative to billing by the hour, and taking any and every project just to keep the lights on. It can be designed to let you focus solely on your craft (while cutting out the boring stuff). Or it can be streamlined, systemized, and automated to run itself, while you focus on the bigger picture.
But no matter where you take your productized service, you will finally earn your promotion from Freelancer to Business Owner. And with that promotion come these perks:
Create a service model designed for growth. Earn more as your business grows.
Design systems and automation so your business can run without you.
Get Paid, Even on Days Off
Detach your work from your time. Create a business that produces on its own.
Build an Asset
Own a business that not only pays the bills, but grows in value.
Focus on the Big Picture
Work "on" your business, not "in" your business.
Steady, reliable income
End the feast and famine cycle for good. Grow your baseline income month after month.