Staring at a blank screen, trying to design a compelling site for my business, all I could think about was other designers who make it look so easy.
Then I learned the foundational principles of design, which gave me the building blocks I needed to become a more productive designer/marketer.
I wrote Design For Conversions to teach design to those who see it as a means to an end: To create landing pages and marketing sites that you’re proud to show off to the world, but (more importantly), produce results for your business.
If you’re after a consistent stream of conversions (and who isn’t?), then you know it’s about much more than a pretty landing page. The copywriting, value proposition, and overall marketing strategy are what ultimately make the sale.
But in order for our marketing tactics to reach their full potential, we must deliver our message with clarity. A well-crafted design will help you get there.
Most of the education about design only leaves you with mechanics and theory. But if you’re running a business, then you need a more practical approach. You need to learn how to apply key design techniques to improve the performance of your sites, and you don’t want to beat around the bush!
That’s the inspiration for this book. It’s your roadmap to becoming a better designer, with a focus on results: How to use design to increase conversions for your business. You’ll become an expert designer/marketer in no time!
I’m Brian Casel, the author of Design For Conversions. I’m writing this book because I wish there was a book like this when I was teaching myself to become a better designer while bootstrapping my businesses.