Designing Your Startup’s Marketing Site Just Got Easier

Learn how to use design to drive conversions with this
no-nonsense playbook for founders, marketers, and builders.

“How do they make it look so easy?”

Staring at a blank screen, trying to design a compelling site for my business, all I could think about was other designers who make it look so easy.

Then I learned the foundational principles of design, which gave me the building blocks I needed to become a more productive designer/marketer.

I’m writing Design For Conversions to teach design to those who see it as a means to an end: To create landing pages and marketing sites that you’re proud to show off to the world, but (more importantly), produce results for your business.

Design For Conversions Book Cover

“This book has made me look at design in a completely new light. No longer does marketing and design sit on separate sides of the fence.”

- Tom Whatley, Beak Street Marketing

iPad eBook

Design Alone Won’t Cut It

If you’re after a consistent stream of conversions (and who isn’t?), then you know it’s about much more than a pretty landing page. The copywriting, value proposition, and overall marketing strategy are what ultimately make the sale.

But in order for our marketing tactics to reach their full potential, we must deliver our message with clarity. A well-crafted design will help you get there.

The Missing Link Between Design & Marketing

Most of the education about design only leaves you with mechanics and theory. But if you’re running a business, then you need a more practical approach. You need to learn how to apply key design techniques to improve the performance of your sites, and you don’t want to beat around the bush!

That’s the inspiration for this book. It’s your roadmap to becoming a better designer, with a focus on results: How to use design to increase conversions for your business. You’ll become an expert designer/marketer in no time!

Design + Marketing = Design for Conversions

Learn Practical Lessons in Design...

  • Hacking Design

    Rules? What rules? All the essentials you need to know.

  • Tools & Process

    Tools & tips to make you more productive.

  • Sketching & Wireframing

    Generate ideas and make a plan.

  • Look & Feel

    Craft a compelling visual design in Photoshop.

  • Visual Hierarchy

    Get your message across with clarity.

  • Copywriting

    Killer headlines and body text, presented clearly.

  • Typography

    Choosing fonts and setting type effectively.

  • Color

    Tap into emotional connections with color palettes.

...And How to Apply Them in Your Pages

  • Signup Forms
  • Lead Capture
  • Social Proof
  • Pricing Pages
  • Calls to Action
  • Navigation
  • and more...

How to use this book


Design a site to help your startup gain early traction.


Design your portfolio site to attract more leads and clients.


Learn key design (and marketing) lessons to compliment your code.


Make your designs have an impact on your (and your client’s) bottom line.


Learn to leverage design to tell your product’s story with clarity.


Download a Free Sample

Get a 26-page free sample from the book, which includes the full table of contents, introduction, and one full chapter.

Brian Casel

Meet The Author

I’m Brian Casel, the author of Design For Conversions. I’m writing this book because I wish there was a book like this when I was teaching myself to become a better designer while bootstrapping my businesses.

I make my living as a web designer and founder of a few products where I do all of the design and marketing.

You can connect with me on Twitter (@CasJam) or send me an email anytime. I’m here to help.

as seen in...

Mashable Mixergy Web Designer Depot

“I’ve applied Brian’s principles to my own projects and watched as the conversion rates increased dramatically. This is a must read for anyone in the web design industry. Brian definitely ‘walks the talk’ and breaks down complex principles into easy to follow instructions.”

Clint Warren, Founder of Illuminate WP

“This book has made me look at design in a completely new light. No longer does marketing and design sit on separate sides of the fence - they are one and the same - and Brian has illustrated this beautifully in Design For Conversions.”

Tom Whatley, Beak Street Marketing

Dig Into These Extra Resources...

7 Video Case Studies

Watch 7 case studies videos (over 250 minutes of footage!) with top designers walking through their design process behind real-world marketing sites.

Sacha Greif
Sacha Greif


Jason Schuller
Jason Schuller


Rafal Tomal
Rafal Tomal


Paul Jarvis
Paul Jarvis

Jarrod Drysdale
Jarrod Drysdale


Chris Meeks
Chris Meeks


Brian Casel
Brian Casel


Sample Templates

Get a sample site map diagram and an early wireframe of this very landing page, in PDF and Balsamiq formats. Use them to learn or as a template in your next project.

Site Map Wireframe

Your Site Reviewed

Have your site reviewed by Brian in a private, recorded 30 minute video session. Get personalized recommendations and tips for improving the design and performance of your site.

Site Review

Choose Your Package


The Book

The Book

170 Pages
PDF, Mobi, ePub Formats

Buy The Book $29

The Book + Resources

The Book

170 Pages
PDF, Mobi, ePub Formats

Case Study Videos

7 Videos, 250+ Minutes

Sample Templates

Site Map & Wireframe
PDF & Balsamiq Formats

Buy The Book + Resources $99

The Complete Package

The Book

170 Pages
PDF, Mobi, ePub Formats

Case Study Videos

7 Videos, 250+ Minutes

Sample Templates

Site Map & Wireframe
PDF & Balsamiq Formats

Your Site Reviewed

Brian records a 20-minute screencast with actionable feedback to improve your site.

Buy The Complete Package $199


Which format should I read?

I highly recommend you read the PDF version since the book has lots of visuals, which are illustrated best in the full-color PDF. But the ePub and Mobi formats are also available for your e-reader if you prefer.

Are there group packages available?

Yes! If you’re interested in purchasing multiple copies for your organization, class, or group, you can receive a 20% discount when you purchase 10 or more.

Where can I learn more about you?

My company website is There you’ll find my blog, which I’ve kept for the last 5+ years. I’m also pretty active on Twitter, @CasJam.

What if I’m not satisfied?

If after purchase and reading the book you feel you haven’t received value, just reply to your purchase receipt email to request a full refund.

Tell me more about the personal site review.

If you purchased The Complete Package, Brian will record a 20 minute screencast review of your site with personalized feedback and action steps to improve conversions. This recording will be sent to you within 2 weeks of your purchase.

I have more questions.

Email me and ask me anything!