Brian Casel

Every day we take one step closer to leveling up our business.
Join me and let’s learn by doing.

- Brian Casel

How to Consistently Add Email Subscribers

Email List Growth

It’s about your email list. Once I learned that, I began to see marketing in a completely different way. It made me realize that marketing (anything) online is still about one-to-one relationships….


Productize Put Into Action

Taken on our visit to Max Patch, Pigsah National Forest, NC, Fall 2015

Three things I learned while putting the Productize concepts into action for the 2nd time around.


Build an Engine, Not a Job


Most startups fail due to burnout. You lose steam on doing the work before it has a chance to bring results. Here is how you can build engines that out pace the burnout factor in your new business.


The Mindset Shifts That Took Me From Freelancer to Productized Business Owner


In 2011 I made my fulltime living from billing clients for my time. Financially, that was a pretty good year for me. But was I happy? Did I see a…


How to Get More by Doing Less


Doing less is easier said than done. You have clients who are paying you to do X, Y, and Z too. If you cut out Y and Z to focus only on X, how does that not result in a loss?


Productizing by Not Selling Talent


A longtime friend of mine is a diamond salesman, and a very good one. What always struck me about that business is the inherent and unquestioned quality of the product….


Introducing, Audience Ops


Finally. I know what I’ll be working on for the foreseeable future. It’s a new company called, Audience Ops. Here in this post, I’ll share the mission behind Audience Ops and my plan to get…


Loving The Work


First, the sad news… Earlier this year, we lost a close friend, advisor, and mentor, Clint Warren. He was a true professional in every sense of the word, and his death…