Brian Casel

Every day we take one step closer to leveling up our business.
Join me and let’s learn by doing.

- Brian Casel

Turn Readers Into Buyers

Nothing beats word-of-mouth business. Referrals are great because they cost next to nothing to acquire and the sale is practically made even before they come in contact with you since they…

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How to Consistently Add Email Subscribers

Email List Growth

It’s about your email list. Once I learned that, I began to see marketing in a completely different way. It made me realize that marketing (anything) online is still about one-to-one relationships….

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Productize Put Into Action

Three things I learned while putting the Productize concepts into action for the 2nd time around.

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Build an Engine, Not a Job

Most startups fail due to burnout. You lose steam on doing the work before it has a chance to bring results. Here is how you can build engines that out pace the burnout factor in your new business.

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The Mindset Shifts That Took Me From Freelancer to Productized Business Owner

In 2011 I made my fulltime living from billing clients for my time. Financially, that was a pretty good year for me. But was I happy? Did I see a…

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How to Get More by Doing Less

Doing less is easier said than done. You have clients who are paying you to do X, Y, and Z too. If you cut out Y and Z to focus only on X, how does that not result in a loss?

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Productizing by Not Selling Talent

A longtime friend of mine is a diamond salesman, and a very good one. What always struck me about that business is the inherent and unquestioned quality of the product….

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Introducing, Audience Ops

Finally. I know what I’ll be working on for the foreseeable future. It’s a new company called, Audience Ops. Here in this post, I’ll share the mission behind Audience Ops and my plan to get…

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