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	<title>Comments on: My Expectations for This New Venture</title>
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	<link>http://casjam.com/blog/my-expectations-for-this-new-venture/</link>
	<description>The Business of Design</description>
	<lastBuildDate>Wed, 25 Aug 2010 13:10:00 +0000</lastBuildDate>
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		<title>By: Brian</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-111</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Fri, 29 Jan 2010 14:56:21 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-111</guid>
		<description>Interesting points.  I wonder about end-user&#039;s perception of the theme market and wordpress in general for that matter.

Take the recent popularity of Frameworks + Child Themes.  As a developer, I see the benefits of developing this way, but my guess is the vast majority of end users have no idea what a child theme is.  It&#039;s interesting how many of the big player theme companies are moving to frameworks/child themes.  Personally, I think we still have a little while yet before the concept of child themes spreads to the mainstream user base.</description>
		<content:encoded><![CDATA[<p>Interesting points.  I wonder about end-user&#8217;s perception of the theme market and wordpress in general for that matter.</p>
<p>Take the recent popularity of Frameworks + Child Themes.  As a developer, I see the benefits of developing this way, but my guess is the vast majority of end users have no idea what a child theme is.  It&#8217;s interesting how many of the big player theme companies are moving to frameworks/child themes.  Personally, I think we still have a little while yet before the concept of child themes spreads to the mainstream user base.</p>
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	<item>
		<title>By: Brian</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-263</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Fri, 29 Jan 2010 14:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-263</guid>
		<description>Interesting points.  I wonder about end-user&#039;s perception of the theme market and wordpress in general for that matter.

Take the recent popularity of Frameworks + Child Themes.  As a developer, I see the benefits of developing this way, but my guess is the vast majority of end users have no idea what a child theme is.  It&#039;s interesting how many of the big player theme companies are moving to frameworks/child themes.  Personally, I think we still have a little while yet before the concept of child themes spreads to the mainstream user base.</description>
		<content:encoded><![CDATA[<p>Interesting points.  I wonder about end-user&#8217;s perception of the theme market and wordpress in general for that matter.</p>
<p>Take the recent popularity of Frameworks + Child Themes.  As a developer, I see the benefits of developing this way, but my guess is the vast majority of end users have no idea what a child theme is.  It&#8217;s interesting how many of the big player theme companies are moving to frameworks/child themes.  Personally, I think we still have a little while yet before the concept of child themes spreads to the mainstream user base.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: iaan</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-110</link>
		<dc:creator>iaan</dc:creator>
		<pubDate>Fri, 29 Jan 2010 05:31:39 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-110</guid>
		<description>Very true.
Lately I have been wondering if there is scope to market WordPress and Niche specific (ito functionality) themes to the end user and not another web developer. This will allow more focussed development (thus a better products). Support however will be major issue as you are working with WordPress newbies...

Off course that will not exclude the freelance designer to become a client also.

&quot;The perfect business model: Create + sell something that other entrepreneurs need.&quot; (via @adii)</description>
		<content:encoded><![CDATA[<p>Very true.<br />
Lately I have been wondering if there is scope to market WordPress and Niche specific (ito functionality) themes to the end user and not another web developer. This will allow more focussed development (thus a better products). Support however will be major issue as you are working with WordPress newbies&#8230;</p>
<p>Off course that will not exclude the freelance designer to become a client also.</p>
<p>&#8220;The perfect business model: Create + sell something that other entrepreneurs need.&#8221; (via @adii)</p>
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	<item>
		<title>By: iaan</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-262</link>
		<dc:creator>iaan</dc:creator>
		<pubDate>Fri, 29 Jan 2010 05:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-262</guid>
		<description>Very true.
Lately I have been wondering if there is scope to market WordPress and Niche specific (ito functionality) themes to the end user and not another web developer. This will allow more focussed development (thus a better products). Support however will be major issue as you are working with WordPress newbies...

Off course that will not exclude the freelance designer to become a client also.

&quot;The perfect business model: Create + sell something that other entrepreneurs need.&quot; (via @adii)</description>
		<content:encoded><![CDATA[<p>Very true.<br />
Lately I have been wondering if there is scope to market WordPress and Niche specific (ito functionality) themes to the end user and not another web developer. This will allow more focussed development (thus a better products). Support however will be major issue as you are working with WordPress newbies&#8230;</p>
<p>Off course that will not exclude the freelance designer to become a client also.</p>
<p>&#8220;The perfect business model: Create + sell something that other entrepreneurs need.&#8221; (via @adii)</p>
]]></content:encoded>
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	<item>
		<title>By: Brian</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-109</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Thu, 28 Jan 2010 20:50:04 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-109</guid>
		<description>Thanks Iaan!  Indeed, it&#039;s really a great business model (if I can make it work!)

Most of my clients don&#039;t know what WordPress is (let alone themes), so my expectation is that customers will primarily be web developers using themes to serve their clients.  If a client can&#039;t afford a complex custom design, web developers can inform their clients about WordPress and the amazing selection of themes on the market.  I think that&#039;s one of the many directions freelance web design is going these days.</description>
		<content:encoded><![CDATA[<p>Thanks Iaan!  Indeed, it&#8217;s really a great business model (if I can make it work!)</p>
<p>Most of my clients don&#8217;t know what WordPress is (let alone themes), so my expectation is that customers will primarily be web developers using themes to serve their clients.  If a client can&#8217;t afford a complex custom design, web developers can inform their clients about WordPress and the amazing selection of themes on the market.  I think that&#8217;s one of the many directions freelance web design is going these days.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brian</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-261</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Thu, 28 Jan 2010 20:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-261</guid>
		<description>Thanks Iaan!  Indeed, it&#039;s really a great business model (if I can make it work!)

Most of my clients don&#039;t know what WordPress is (let alone themes), so my expectation is that customers will primarily be web developers using themes to serve their clients.  If a client can&#039;t afford a complex custom design, web developers can inform their clients about WordPress and the amazing selection of themes on the market.  I think that&#039;s one of the many directions freelance web design is going these days.</description>
		<content:encoded><![CDATA[<p>Thanks Iaan!  Indeed, it&#8217;s really a great business model (if I can make it work!)</p>
<p>Most of my clients don&#8217;t know what WordPress is (let alone themes), so my expectation is that customers will primarily be web developers using themes to serve their clients.  If a client can&#8217;t afford a complex custom design, web developers can inform their clients about WordPress and the amazing selection of themes on the market.  I think that&#8217;s one of the many directions freelance web design is going these days.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: iaan</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-108</link>
		<dc:creator>iaan</dc:creator>
		<pubDate>Thu, 28 Jan 2010 20:33:59 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-108</guid>
		<description>Exciting times! All the best with the launch.
Great blog post also.

I&#039;v experienced many referrals via the sites i have done where prospective clients are not aware of the cost to the original client. Many people want what others have, but are not prepared to pay for the process to have a custom, unique website. Enter themes...

Your expertise &amp; skills at a fraction of the cost to the client, an multiple sales and passive income for you. = win/win.

But you obviously know this ;-)
all the best</description>
		<content:encoded><![CDATA[<p>Exciting times! All the best with the launch.<br />
Great blog post also.</p>
<p>I&#8217;v experienced many referrals via the sites i have done where prospective clients are not aware of the cost to the original client. Many people want what others have, but are not prepared to pay for the process to have a custom, unique website. Enter themes&#8230;</p>
<p>Your expertise &amp; skills at a fraction of the cost to the client, an multiple sales and passive income for you. = win/win.</p>
<p>But you obviously know this <img src='http://casjam.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /><br />
all the best</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: iaan</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-260</link>
		<dc:creator>iaan</dc:creator>
		<pubDate>Thu, 28 Jan 2010 20:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-260</guid>
		<description>Exciting times! All the best with the launch.
Great blog post also.

I&#039;v experienced many referrals via the sites i have done where prospective clients are not aware of the cost to the original client. Many people want what others have, but are not prepared to pay for the process to have a custom, unique website. Enter themes...

Your expertise &amp; skills at a fraction of the cost to the client, an multiple sales and passive income for you. = win/win.

But you obviously know this ;-)
all the best</description>
		<content:encoded><![CDATA[<p>Exciting times! All the best with the launch.<br />
Great blog post also.</p>
<p>I&#8217;v experienced many referrals via the sites i have done where prospective clients are not aware of the cost to the original client. Many people want what others have, but are not prepared to pay for the process to have a custom, unique website. Enter themes&#8230;</p>
<p>Your expertise &amp; skills at a fraction of the cost to the client, an multiple sales and passive income for you. = win/win.</p>
<p>But you obviously know this <img src='http://casjam.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /><br />
all the best</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brian</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-107</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Thu, 28 Jan 2010 20:22:03 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-107</guid>
		<description>Great points.  It&#039;s true - those clients who don&#039;t have the budget to hire me for their custom project could be directed to my themes business.

However, I this situation hasn&#039;t really come up for me in recent months.  I think because the majority of client business comes through referrals, they&#039;re already within the ballpark budget for my rates.  For any freelancer - I highly recommend developing a strong referral business.</description>
		<content:encoded><![CDATA[<p>Great points.  It&#8217;s true &#8211; those clients who don&#8217;t have the budget to hire me for their custom project could be directed to my themes business.</p>
<p>However, I this situation hasn&#8217;t really come up for me in recent months.  I think because the majority of client business comes through referrals, they&#8217;re already within the ballpark budget for my rates.  For any freelancer &#8211; I highly recommend developing a strong referral business.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brian</title>
		<link>http://casjam.com/blog/my-expectations-for-this-new-venture/#comment-259</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Thu, 28 Jan 2010 20:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://casjam.com/blog/dev/?p=954#comment-259</guid>
		<description>Great points.  It&#039;s true - those clients who don&#039;t have the budget to hire me for their custom project could be directed to my themes business.

However, I this situation hasn&#039;t really come up for me in recent months.  I think because the majority of client business comes through referrals, they&#039;re already within the ballpark budget for my rates.  For any freelancer - I highly recommend developing a strong referral business.</description>
		<content:encoded><![CDATA[<p>Great points.  It&#8217;s true &#8211; those clients who don&#8217;t have the budget to hire me for their custom project could be directed to my themes business.</p>
<p>However, I this situation hasn&#8217;t really come up for me in recent months.  I think because the majority of client business comes through referrals, they&#8217;re already within the ballpark budget for my rates.  For any freelancer &#8211; I highly recommend developing a strong referral business.</p>
]]></content:encoded>
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