Well let me fill in the gaps.
I teach lessons in leveling up your business. Freelancers making the transition into products. Consultancy owners ready to scale up and grow. Bootstrapped founders seeking to gain traction. These are my people.
Over the last decade, I worked through all the same challenges you face, and hit some key milestones, like:
Most of the things I publish here dive deep into the lessons I learn along the way, and key concepts that helped me overcome common challenges. If you’re a seasoned entrepreneur, or you’re just getting started working for yourself, I hope the things I share here can help you plot your next move.
My best content goes out to those on my newsletter. It’s the best way to follow along with the lessons and stuff I like to write about.
First and foremost, I invite you to join my newsletter, where thousands of freelancers and entrepreneurs join me to receive my articles and free resources.
My company, Audience Ops, helps companies start and scale their content marketing, easily and effectively. We do that through a mix of different products: Service, Software, and Training.
Our Done-For-You Content Service is a productized service that handles content strategy from end-to-end for our clients.
Our software tools include Audience Ops Calendar, a smart content calendar that streamlines your content production and measures results, and our suite of WordPress tools to power up your site’s content.
Finally, we teach our system, process, and strategy through our training program, Content Marketing Game Plan.
I co-host the Bootstrapped Web podcast with Jordan Gal, where we share weekly updates, lessons, and interviews about bootstrapping online businesses.
I host a season-based show called The Productize Podcast, featuring conversations with founders who are building businesses using the productized service model.
Since day one, I’ve been committed to teaching the things I learn during the course of my work. In addition to the free stuff I share on the blog and podcast, these are my premium training products, which hundreds of consultants and entrepreneurs have joined:
A course for freelancers looking to transition out of client work (or a 9-5) into building a more scalable Productized Service business. Initially launched in Fall 2014, updated throughout 2015 and beyond.
Design For Conversions
My book, released in 2013. I created it to help founders design a better marketing website.
You’re still reading? OK what else can I tell you…